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Major Donor Fundraising
Online Course 

More Than Just The Ask

Learn how to grow major gifts and build genuine, lasting relationships with your donors. A course trusted by fundraising directors and CEOs who want to get this right.

 

Whether you're looking to recruit new major donors or elevate your existing strategy, this course gives you the tools, confidence, and insights to succeed.

Next Course

Thursday 19th November*​

Thursday 26th November

Thursday 3rd December

Thursday 10th December 

Thursday 17th December

Times

10am-1pm (GMT)

11am-2pm (CET)

12pm-3pm (IST)​​

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*Session 1 will be 12pm-3pm GMT

Upcoming Courses

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Thursday 7th January 2027

Thursday 14th January 2027

Thursday 21st January 2027

Thursday 28th January 2027

Thursday 4th February 2027

What's included?

  • Live, bespoke, interactive training

  • International cohort 

  • Role plays with feedback

  • Conversation with a Major Donor

  • 1:1 follow up support

Rebecca, Senior Fundraising Campaign Manager, UK Charity

"David’s course was outstanding, and I would highly recommend it to anyone working in - or aspiring to work in - major giving. David and Liora went to great lengths to ensure the online course ran seamlessly and professionally throughout. The course was well structured, clear, and strategically designed, making the learning both accessible and highly practical. The role-play sessions were particularly valuable; they provided real insight and a rare opportunity to practise donor conversations in a supportive, safe environment. David put exceptional effort into preparing for these exercises, fully inhabiting the donor role I had selected and researched, which made the experience incredibly realistic and impactful. David’s creative, warm, and clear approach makes this course an essential investment for anyone serious about developing their skills in major giving."

David Goldberg

With nearly four decades in the not-for-profit sector, David has always seen fundraising as a privilege. For the past 8 years, he's run the Major Donor Fundraising Course in person, helping charities build confident, strategic donor relationships. Now, he's excited to bring this proven course online for the first time - making it more accessible to fundraisers and charity leaders all over the world, ready to grow their major donor income.

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Major Donors are the cornerstone of most charities.

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Now more than ever, as charities grapple with the challenges of income generation and searching for lead major donors for online matched giving campaigns, major donor fundraising is critical. 

 

Finding the right people and bringing them on board is always a challenge.


This five-day interactive online course will teach a unique model of major donor fundraising, the skills needed to bring in new major donors and give you the confidence to ask for major gifts yourself. There is also an opportunity to meet and interview a major donor, as well as a role play to practice your new skills. 

The Major Donor Cycle​

Identifying your next Major Donor

 

  • Understand how to apply the major donor cycle - from identification to stewardship - to build long-term, strategic relationships

  • Use tools and techniques to map your networks, analyse data, and spot individuals with both capacity and interest in your cause

Course Content

Understanding Major Donors​

Why do Major Donors give?​​

Working in partnership with Trustees and Volunteers

  • Understand what really motivates major donors, and learn how to connect your cause with the values and passions that matter most to them

  • Turn trustees and volunteers into effective champions who can open doors, make introductions, and help build relationships with potential major donors

Strategy and Planning 

Research and Preparation

Researching

Contacting

Preparing the Ask

  • Understand the person behind the donation by researching their background, interests, and philanthropic priorities

  • Discover how to secure meetings and turn them into genuine conversations that lay the foundations for long-term support

  • Learn how to make a clear and compelling ask that resonates with what matters most to them

Engagement and Stewardship

Cultivating and Engaging

Thanking, recognition, and stewardship

  • Build trust with major donors through personalised communication and meaningful, consistent engagement

  • Create donor events that deepen relationships and bring your organisation's impact to life

  • Practise real major donor conversations through role play, helping you develop confidence in storytelling, active listening, and handling objections

  • Learn how to recognise and steward donors in ways that keep them engaged, appreciated, and invested in your work for the long term

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Includes

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•    Course instruction

•    Materials including

summary slides after each session

•    One hour follow-up one-to-one personal mentoring consultation

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Only 8 places available

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Cost

£950 + VAT (UK)

For more information

To find out more information or to book an initial call with David, please be in touch. 

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