Major Donor Fundraising Course
Join the course that’s empowered CEOs, Fundraising Directors and frontline fundraisers to unlock transformational gifts and build lasting donor relationships.
Whether you're looking to recruit new major donors or elevate your existing strategy, this course gives you the tools, confidence, and insights to succeed.

Next Major Donor Course: February 2026
Wednesday 25th February
Wednesday 4th March
Wednesday 11th March​
10am-4pm​
Avenue House, N3


Major Donors are the cornerstone of most charities.
Now more than ever, as charities grapple with the challenges of income generation and searching for lead major donors for online matched giving campaigns, major donor fundraising is critical.
Finding the right people and bringing them on board is always a challenge.
This course will teach a unique model of major donor fundraising, the skills needed to bring in new major donors and give you the confidence to ask for major gifts yourself. There is also an opportunity to meet and interview a major donor, as well as a role play to practice your new skills.
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Course Content
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Understanding Major Donors​
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Why do Major Donors give?​​
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Working in partnership with Trustees and Volunteers
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Strategy & Planning​
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The Major Donor Cycle​
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Identifying your next Major Donor
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How to consider events for Major Donors
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Research & Preparation​
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Researching
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Preparing the Ask
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Setting up a meeting for an ask
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Engagement & Stewardship​
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Cultivating and engaging
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Techniques, tips, and practice​
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Thanking, recognition, and stewardship
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